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Time-lapse videos: the resource you need to boost the promotion of your projects

Time-lapse videos: the resource you need to boost the promotion of your projects

In an increasingly digitized world, it is crucial for construction and real estate companies to adapt to new forms of promotion and marketing in order to stay relevant in the market and take advantage of technological tools that help attract customers.

Precisely, one of the tools that is gaining more and more popularity in the industry is the latest generation cameras, which capture images at regular intervals over time and then combine them into an accelerated video, creating what is currently known as time-lapse videos, in which the evolution of a project can be appreciated in an innovative and more attractive way.

This has allowed customers interested in a property to see the entire construction process in a matter of seconds, which has positioned this type of videos as a great strategic resource for promotion in different digital channels; becoming a great sales driver.

So, if you continue to promote properties with conventional photos and videos, and want to upgrade to increase sales, time-lapse videos are the perfect option.

Why implement time-lapse videos? 3 main benefits

Visualization of progress: 

As we explained, having a video that condenses the entire construction process is a great material you can use to create an effective marketing strategy, as potential clients need to visualize in detail the property they are interested in, and there is no better way to do that than providing them with a time-lapse video in which they will see stage by stage how it was built.

In addition, implementing these videos also generates benefits within the company, as they allow all stakeholders, including engineers, architects, subcontractors, shareholders, clients and investors, to be kept on the same page and informed of the progress of the work, so there is no need to physically go to the construction site to monitor the project.

Emotional impact: 

One of the basic principles of marketing is to connect with customers and potential customers through content that generates emotions. Therefore, time-lapse videos are a resource that you can take advantage of to generate expectations with a topic as relevant as housing, since it is one of the most common dreams of people. So, by showing the development of a project in a short period of time, it is possible to generate a sense of anticipation and excitement in the audience, which will undoubtedly arouse the interest of potential investors, buyers, or users.

Effective communication: 

Through time-lapse videos, you can effectively and accurately communicate the results and progress of a project, as well as highlight those features that make it unique. This will be very useful to enhance your digital strategy and ensure greater exposure of your projects, as you can share them on various social media platforms such as YouTube, Instagram and LinkedIn, where they will reach a wider audience; and therefore, there will be many interested parties.

What you need to implement time-lapse videos

To get the best results, it is essential to have the assistance and support of a company that specializes in the implementation of this technology, because creating professional time-lapse videos requires specific tools and technical knowledge. Plus, they have the equipment and the experience to create high-quality videos that help boost the promotion of projects.

So, if you want to implement them to increase your sales, in Volartech we are at your disposal. Contact us here.